42 Rules Newsletter July 2007

Welcome to the premier issue of Be Heard! the newsletter for marketers and entrepreneurs.  

There are so many things we can do online these day that it begs the question? just because we can do all this cool stuff, what should we be doing? Internet marketing offers us a way to access more potential customers with messages and offers that are personalized to their specific interests. But there is also the issue of getting so caught up in the online environment that we forget about the rest of the world. You remember the world where people have conversations in person and meetings in conference rooms. In this issue of Be Heard, we’re going to look at ways to avoid getting caught in the web. 

There is a discussion about a few online tools intended to make us more effective at getting visibility with our customers.  We also get a perspective from Michelle Bonat on what it takes to be really good at keyword campaigns.

If you have topics you?d like to see covered in future issues, just drop me a note at laura@impact-mg.com. And please feel free to pass this along to friends and colleagues who need to Be Heard!

Thanks!
LL

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What's up with PRWeb?

I’ve been asking around and the popular opinion in Silicon Valley marketing circles is that PRWeb is good for getting links, but not so good at getting press coverage. PRWeb is an online version of the traditional media "newswires" like BusinessWire or PRNewswire. In the "old days" this type of distribution was the only way for companies to broadly distribute their news to journalists. Today, there are seems to an endless number of options? Read more.

CRM-light - can it really be for everyone?

CRM: customer relationship management. As the growth of online businesses increases, the number of small-to-medium companies interested in CRM is growing astronomically. Until recently, CRM has mostly been applied in enterprise environments (otherwise known as really big companies). The big guys have Oracle, SAP, and Seibel ? and these vendors are trying to bring their mega-applications downstream, but frankly, as a very small company, I'm not feelin' it....Read more.

The key to keywords - by Michelle Bonat

One of my favorite ways to get great marketing returns for low cost is with key word campaigns. This is where you pay a search engine company to show your ads when the consumer plugs in your keywords in their search. Much has been written about these types of campaigns, but I?ll offer a few tips that are frequently are overlooked... Read more.

Thanks for your continued support. I'm looking forward to your comments and ideas for future issues of Be Heard!
LL